The name of this line is inspired by the word «alba» that means «dawn» in Italian and «white» in Latin, while «pura» means «pure».
These products are specific for taking care of blond and natural grey hair thanks to Meyen Yeast, Hop Water and blu/ violet pigments.
Treat and take care of blond and natural grey hair
(both in the salon and at home) to contrast unwanted yellow tones.
a bright effect
Blond and natural grey colours are neutralized and bright.
The hair is moisturized, soft and protected.
No-yellow neutralizing shampoo
Ideal to brighten and moisturize blond and
natural grey hair.
An ideal multi-purpose line for everyone the types of skin and hair.
Treatments designed to cure the main abnormalities of skin and hair.
A line designed to counteract thinning
and hair loss.